The Most Important YouTube Video Analytics Explained
Over the last 15 years, video analytics have improved a lot in order to accommodate this increased need for planning and strategy. Gone are the days when the number of views was the only metric you could use to determine whether or not a video was successful. Nowadays, all major video platforms, including YouTube, Vimeo and Flowplayer offer content creators access to stats such as Audience Retention, detailed demographics, top traffic sources and more.